the ethical merchandising of Boboto


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The B-shop idea was born in order to put together our name Boboto, which refers to the philosophy of Ubuntu to whom we inspire, and the word “Benefit” that revokes our mission of Benefit Corporation.

Boboto has great faith in human nature because we are certain that, at the beginning, it knows no negativity, but plasmas itself in the contexts in which it lives. Starting from this assumption people become what they live.

So if we want to change the negative contexts in which they often live, because we care about humanity and the environment around us, we must to look after children.

Boboto is much tied to the educational thought of Maria Montessori and there is a sentence that has always inspired us:

"If help and salvation are to come, they can only come from the children".

Maria Montessori

maglietta boboto adultiFrom this philosophy came the idea of an ethical merchandising, an initiative to spread a message of "positivity" and "opportunity", not only to children but adults too, in a "moment" that too often gives us negative situations.

We are certain that the more often children and girls are surrounded by examples of loyalty, fairness and respect, the more they will be able to accept and to incorporate these values in their own lives.

In this regard it is clear that it is important , not only the role of the family , which also includes grandparents , uncles and all close relatives , but also that of school where your child spends much of his day and the whole society , in which the child lives his additional time . Boboto wants to be part of this "positive" society.

Moral development is as important as the physical or cognitive one and children are like sponges, absorbing everything we do and say.

maglietta boboto bambiniThey learn from those around them at all times, even when we do not realize it. The child observes and listens, in any situation in which he is located, (family, school , TV, etc.) how others behave and these examples will remain the inspiration, we decide whether to sit the side of loyalty or unfairness.

Children learn what they live. And this will build their being men and women.


If children live with criticism, they learn to condemn.
If children live with hostility, they learn to fight.
If children live with fear, they learn to be apprehensive.
If children live with pity, they learn to feel sorry for themselves.
If children live with ridicule, they learn to feel shy.
If children live with jealousy, they learn to feel envy.
If children live with shame, they learn to feel guilty.
If children live with encouragement, they learn confidence.
If children live with tolerance, they learn patience.
If children live with praise, they learn appreciation.
If children live with acceptance, they learn to love.
If children live with approval, they learn to like themselves.
If children live with recognition, they learn it is good to have a goal.
If children live with sharing, they learn generosity.
If children live with honesty, they learn truthfulness.
If children live with fairness, they learn justice.
If children live with kindness and consideration, they learn respect.
If children live with security, they learn to have faith in themselves and in those about them.
If children live with friendliness, they learn the world is a nice place in which to live.

Dorothy Law Nolte - Children learn what they live


You can buy the merchandising with this claim by writing here This email address is being protected from spambots. You need JavaScript enabled to view it.



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